REPRESENTING YOUR PASSPORT TO WEALTH BUSINESS ON THE SOCIAL WEB

GREETINGS EVERYONE

The Web is getting more social, and the internet allows conversations between consumers and those who sell goods and services online on a scale that can be global in reach. The nature of that conversation has changed from the days of mass media to now, and success in business on the Web may rely more than ever on having a voice that people can rely upon, can relate to, and can trust.

People want to connect with other people when they conduct business online, whether the business is a large one, or a small one. One of the advantages that a small business may have is that it can be easier for them to build positive relationships, engage in one-on-one conversations, and avoid the inertia of bureaucracy and endless meetings.

Some large businesses attempt to reach out on a personal level to their customers. We saw that recently in a blog post, Introduction to Google Search Quality, from Google's Vice President of Engineering in charge of Search Quality, Udi Manber, in which he introduced himself and described some of how the search engine ranks pages. But there's no contact information for Udi on the page, no way to write and ask questions, no place to leave comments, and no way to engage him in conversation.

The Web provides ways for owners of small businesses to hold conversations, through blogs and forums and social networks, by contact form and phone and email. Are you taking advantage of the chance to build relationships with people who want to do business with you?

Getting a Clue

In 1999, the ClueTrain Manifesto was published online, and provided a set of 95 theses about marketing as conversations. The Manifesto starts off with a point that's impossible to ignore:

Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.

The Manifesto tells us that people will talk about our businesses regardless of whether we enter the conversation or not.

What the ClueTrain Manifesto didn't tell us was what to say once we've started engaging within those conversations. If we add a blog to our business site, what do we talk about? If someone leaves a comment to one of our blog posts, how do we respond? If we join a social network like Stumbleupon or Twitter or a forum, as a representative of our business, how do we conduct ourselves? Can being social in that manner help our businesses?

What is a Merchant Anyway?

When you go to a blog connected to a business, and the posts are self-centered, and self-promotional, chances are that you won't return. The StumbleUpon stumbler who only adds or shares his or her own pages with others can be quickly viewed by others as a spammer. The forum members who only write about their own problems, their own pages, without taking an interest in other members of the community end up talking to themselves in the midst of a crowd.

In John Ruskin's The Roots Of Honour, he describes what the functions of a merchant are with respect to other people. He points to a number of professions and their roles in society:

Five great intellectual professions, relating to daily necessities of life, have hitherto existed -- three exist necessarily, in every civilised nation:


The Soldier's profession is to defend it.
The Pastor's to teach it.
The Physician's to keep it in health.
The lawyer's to enforce justice in it.
The Merchant's to provide for it.

And the duty of all these men is, on due occasion, to die for it.

"On due occasion," namely: -
The Soldier, rather than leave his post in battle.
The Physician, rather than leave his post in plague.
The Pastor, rather than teach Falsehood.
The lawyer, rather than countenance Injustice.
The Merchant-what is his "due occasion" of death?

It is the main question for the merchant, as for all of us. For, truly, the man who does not know when to die, does not know how to live.


I read this question for the first time in a college class on Victorian Prose, and it made me think of the many business calls that I had listened to while growing up, between my uncle and people interested in buying the machinery that his company produced. The first of those calls that I remember was one where he told the caller that his company didn't manufacture what they were looking for, but a competitor's business did. He gave them a contact number, so that they could meet their needs.

On rereading the passage, I'm reminded of an event that an organization in his industry held where my uncle was given a lifetime achievement award in front of a very large crowd. A few people spoke about him before he was given the award, and one of them started off by saying that my father was one of his toughest competitors, but in spite of that he played a strong role in helping the industry grow into a respectable and economically viable field that many people relied upon for their livelihoods.

When I visit StumbleUpon, one of the groups that stands out to me are the green marketers who represent their organizations by calling attention to news and positive developments in the world's environment. News that doesn't necessarily involve their own organizations, but fulfills their mission of trying to make the world a better place to live within.

Ruskin tells us that the role of the merchant is to "provide for the nation." He goes on to tell us about the duty of a merchant in these words:

That is to say, he has to understand to their very root the qualities of the thing he deals in, and the means of obtaining or producing it; and he has to apply all his sagacity and energy to the producing or obtaining it in perfect state, and distributing it at the cheapest possible price where it is most needed.

Ruskin saw merchants as holding a special level of responsibility and trust within society, responsible for the economic health and welfare of society, and industry, for the employment and livelihoods of people, and for the mentoring of those interested in following within their footsteps.

How well do we fit within that role in these days of blog writing and linkbaiting, participating within forums and pages on places like MySpace and Facebook and StumbleUpon and Sphinn?

Engaging in Conversation with Others Online

What kinds of steps can you take to enter into conversations with the people who are interested in the markets that you inhabit?

If you own a web site, make it easy for people to learn more about you and your business, and make it even easier for people to contact you. Build credibility and trust into your words on your pages, and in your interactions with others. Focus upon providing a service to your customers instead of upon inflating your ego.

Enter into conversations and build relationships with people interested in what you have to offer within forums and social networks in a respectful and responsible manner, as a peer and as someone interested in what they have to say, as a person, as a representative of your business, and as a representative of your industry.

Reach out with an open hand to those who are interested in learning more about what you do, instead of a closed fist in fear that they might compete with you.

Listen to the conversations that are happening on the Web in your market, and in related markets, and anticipate the conversations that will happen that may include your goods or services, your business, your industry, and commerce on the Web in general.

Provide services and goods in a manner that shows, as Ruskin states, that you know the qualities of the things that you deal in, and the means of obtaining or producing those things, and do so in a wise manner that delivers quality reasonably priced where needed most. Put a human face on that delivery, and build positive relationships with those people with whom you interact.

Hope you found this Blog
post of use.

Prosperous Regards
Robert Drysdale
Website

INFORMATION YOU NEED TO KNOW BEFORE STARTING A HOME BASED BUSINESS

GREETINGS BLOGGERS

With corporate downsizing, outsourcing and layoffs, more and more people are venturing into starting their own home based business. You can make your own hours, forget ever having to commute, and never have to answer to a boss ever again! Plus, as a home based business owner, you have the potential to earn exponentially more than you ever will by punching a time clock. And on top of that you will have many tax benefits as well, you will just need a good accountant to help you with your taxes.

Yet, there are so many different home based business opportunities available, and most of them are scams, it’s hard to tell who’s legit and who’s not. So it’s often difficult to choose the one that is a good fit for you, and that has the income potential that you need. To help you make your choice, and to steer you in the right direction, here are five very important key elements to look for in your search for a home based business.

1. Go with Network Marketing

While it’s a fact that not everyone succeeds at network marketing, the principles behind it are sound. After all, network marketing is essentially using and selling products through online and offline advertising. These approaches allow you to reach out to an ever-growing number of potential clients and reap the financial rewards of building your own downline for years to come. Because your home based business cuts out the middleman, your earning potential increases. In the process, you create the potential for residual income while enjoying low overhead and the opportunity to work when and where you want. Furthermore, when you take advantage of Internet-based network marketing, you are not bound by geographic boundaries; your customers and downline members can reach unbelievable global proportions.

2. Choose a Company that has a Solid Track Record and Offers Multiple Products and Services

Every day, you, and many others use dozens of products and services. Some home based business opportunities focus on one product or service, while others focus on many. When you do the math, it’s easy to see why it’s preferable to choose a company that allows you to become a member and have access to a wide variety of high quality products and services, as well as to sell those high quality products and services below retail price.

3. Find Cutting Edge Patented Products to Use and Sell

Few people need more candles, kitchenware, or knick-knacks. What they really need and want are every day products and services that e-associates can use and sell at below retail price such as: cutting edge mobile phones and affordable rate plans, DSL, VOIP, and broadband. Baby boomers in particular are looking for values in environmental, discount shopping, travel, and professional services such as legal services and health services. Companies and small businesses alike, are always on the lookout for cutting edge business software, free conference calling, SEO services, marketing products, and video production services.

4. Look for a Fair and Solid Compensation Plan

Compensation plans vary from company to company, so be sure to find one that gives you the greatest earning potential. A single paid matrix is an excellent approach, as is a 3 x 9 monthly matrix commission. Look for a company that pays you multiple ways such as: fast start bonus, retail bonus, bonus pool, product coded bonus, top producers pay, matching bonus, horizontal bonus, matrix residual pay, program matrix pay, and gross pay.

5. Gain Access to State of the Art Business Building Tools

One of the main key elements of network marketing is that you don’t need to reinvent the wheel; the infrastructure for a successful business model already exists. When reviewing home based business opportunities, especially those that are Internet based, find one that allows you to grow your business through duplication, so that you can immediately get up and running. The company you work with should also have a very stable support system that includes software to capture leads, create ads, and develop solid marketing strategies. Moreover, there should be a sense of community, trust, and mutual support.

Starting your own home based business can be scary at first, but if you are involved with a company who has a team of very successful entrepreneurs that are honest, fair, and there to support you all the way, then you have a very good chance of being very successful, and not only lead you to a debt free life, but can also enable you to travel the path to total financial freedom.

Hope you found this blog useful.

Prosperous Regards
R Drysdale

Marketing your Passport To Wealth business with YouTube

Greetings Bloggers

So you want to make a “YouTube Web video” to generate buzz around your company or product?(Passport To Wealth business) And you want it to sweep across the country in a “viral video marketing” campaign? Here are some tips on getting started in the right direction:

YouTubeWeb Video is Hot and Here to Stay
Online video is considered by many experts to be the biggest current trend in content on the Web. And with internet TV on the rise, it’s safe to say it’s here to stay. According to marketing research, Internet surfing has recently overtaken television as the largest recreational activity. This trend is due to the emergence of YouTube as the most-visited video destination on the Internet.

Additionally, sites like YouTube and Myspace have created a “video clip culture” that has changed the way people consume media. Instead of television ads that interrupt the entertainment, the ad is the entertainment. Improvements in broadband connection speeds and compression have also helped Web video playback. These developments have pushed video to the forefront of “viral marketing” campaigns.

What is “Viral Marketing”?
Viral marketing means a video or message is spreading out of control, with vast groups of connected users sending it to each other through email or instant messaging, and linking to YouTube through their own websites.2

A short YouTube video can be a marketer’s dream come true—a carefully crafted message that gets passed along to the target market at little or no cost to the marketer. However, if not well thought out and executed, it has the potential to become a marketer’s nightmare.

Top Ten Rules for Creating a Successful “Viral” Video:

1. Make it worth watching… in other words, “buzzworthy” (funny, shocking, helpful, sexy, inspiring). This can be difficult and dangerous, but if you focus on the fun and don’t force it, you could hit the jackpot.
2. On the other hand, make sure you’re comfortable with the message being associated with the image of your company. There are a lot of bad amateur videos on YouTube…make sure yours isn’t one of them.
3. Clearly demonstrate the product while underscoring the key benefit. This should also be communicated consistently across other marketing tactics.
4. Be careful not to make it too promotional or commercial. There will be opportunities for the sales message later when the viewer clicks through to your site.
5. Research the best ways to reach your target market, don’t just put a video on YouTube and hope for the best. Consider “teasing” the video in relevant online forums and blogs or using other methods to generate “buzz.”
6. Encourage viewer participation. Consider ideas like asking your viewers to submit their own videos for a chance to win prizes.
7. Create an entire series instead of just one video. Measure the click through and responses to see which messages and themes work best.
8. Generate appropriate keywords and terms for search engine optimization and make sure it’s easy to bookmark and forward the clip.
9. Take advantage of new “ad overlay” capabilities and services offered by YouTube to drive traffic to your main site.
10. Make sure the initial recipients of the message are clearly evangelists for your brand—these are the people to connect with. The campaign should not necessarily start at YouTube, it may begin in forums or blogs where these brand evangelists frequently hang out.

Here are examples of some Passport To Wealth YouTube videos,and in my opinion,
they are examples of what 'Not to do' when putting out a Viral Passport To Wealth
Youtube video. They lack imagination, video/audio quality is poor and there is to much flaunting with fancy cars and piles of cash.
Sample#1
Sample#2
Sample#3
Sample#4

Stay tuned for my YouTube video in the summer of 2008

The Bottom Line
When thinking about a YouTube video or viral marketing campaign, don’t be afraid to take chances to get attention. Email me for a free consultation and brainstorm… I'm here to help you produce a great viral video, suggest equipment etc. I can’t guarantee a million viewers, but I can help you keep costs down while producing a high quality web video that will make your Passport To Wealth business successful.

Hope you found this Blog useful

Prosperous Regards
Robert Drysdale
Website
biobob1(at)gmail.com

Networking Your Passport To Wealth Business On The Internet

Greetings Bloggers:

Networking has long been one of the most valuable and viable tools a marketer or salesman can have. Way before the Internet became such a business powerhouse, marketers built up lists of potential leads and business relationship partners through networking. Even though a lot of businesses have taken their sales efforts online, there are still lessons to be learned from offline business networking.

Industry And Trade Events

Industry and trade events, business meetings, and seminars are just a few of the most likely venues to meet people interested in your service or product. Offline network marketers have been attending these types of function almost religiously for years. Groups of like minded people naturally flock to these events providing ample opportunity to network and begin to develop relationships.

Social networking websites like BlogCatalog are a major part of Web 2.0 and offer opportunities for the active networker to meet and make new leads. Much has been made of Web 2.0 as being a more social Internet further enhancing the opportunity for positive business networking. Blogs, forums, and content sharing websites are just some of the types of website that you can get involved in. By leaving memorable and relevant comments with a signature link to your own site or portfolio you can effectively build a profile of new leads and interested customers.


A Pocket Full Of Business Cards

Every networker knows that they need a plentiful supply of business cards. They're always ready to hand two to anybody that asks (one for the receiver and one for somebody they know that may also be interested). An equally important part of networking, though, is the receipt of business cards. Any business relationship needs to be a two way encounter and that's why networkers always have a healthy selection of other people's business cards. This also gives them the chance to follow up on leads and keep in regular contact with any potential clients or referrals.

The link to your website acts largely like a business card. It directs leads to a central location that includes contact information and a raft of other informative facts about you, your service, and the products you offer. Always be ready to link to your website but only do so when it's called for. Don't spam and don't post links where they aren't welcome. It is true that links help to improve search rankings but illegitimate posting of your link offers only a very short term gain, if it offers a gain at all.

Be Memorable

The most effective offline networkers are friendly, amicable, and helpful. They don't engage in one sided conversations and listen to the whole discussion as well as offer intuitive and insightful information. First impressions really do last and it's important that you be memorable for all the right reasons.

Networking online requires the same lasting impression. You should come across as being helpful, knowledgeable, and friendly. In every aspect of your networking it is imperative that you act appropriately - it may be a virtual world, but the people involved are no less real. When using blogs and forums that are relevant to your area, links will only really prove effective if they are accompanied by a genuine comment offering information or help. Simple posts like "I agree" or "great post" won't cut it with most people.


Build Relationships Rather Than Go For The Sell

Networking is a means of generating new leads. In some circumstances it may prove beneficial to go straight for the sell, but these circumstances are few and far between. Offline marketers know that by building a positive relationship with a lead they will be more inclined to use their service or buy their product over and over again but only when they need it.

Much is made of the power of your leads and for good reason. Building a list of online leads, with email addresses and other data, enables you to keep in constant communication. New product releases, special offers, and joint ventures can all be promoted to the same list with the possibility of selling numerous products to the same people. Building a list of leads is often done by using form of lead capture form on your website - offer a newsletter or a free offer that can only be accessed by providing an email address.

You Get Out What You Put In

Networking, whether it be online or off line, is not a simple task. It is considered a form of gorilla marketing because it can be done for very little money but an expenditure of your own time and effort is required instead. The more effort you put into building a powerful list of leads, the better the results you will acquire. Visit more sites, talk to more people, and grow your list quicker so that it contains more qualified leads.

Visiting sites that are highly relevant to your industry and to your product or service will ensure that you gain targeted and qualified leads. I find John Chow's website very useful and informative. These leads are likely to be the most responsive when you later attempt to sell them anything. Be careful never to use underhand or black hat methods when networking online because it can get your link removed, your post banned, and can even cause untold damage to the popularity of your website that is incredibly difficult to recover from; in short, it just isn't worth it.

Look After Your Leads

Once you've built your list of qualified leads you need to take care of them. Don't just leave them without any contact for weeks or months on end - you need to keep in contact regularly enough that they don't forget who you are but not contact them too often that they unsubscribe from your mailing list. If anybody does want to unsubscribe then you have to remove them from your list as soon as possible and ensure that no more communication is sent them to them.

Networking is a good business practice. Off line, it has been used for many years to help entrepreneurs, salesmen, and marketers promote their service, product or business. The advance of social networking online means that it is an even more viable method to improve your online business results, generate sales, and offer a superb ROI on a minor investment.

Hope you found this post useful.

Prosperous Regards
Robert Drysdale
Website

Free Network Marketing Books & Audio
- Still not sure just what network marketing is? Learn how you too can build a unstoppable income at Network-Marketing_works.com

Track Your Passport To Wealth Website Traffic For Free

Greetings Bloggers

Track Your Passport To Wealth Website Traffic For Free

Do you know:

- Exactly how many people are visiting your website?
- How long they’re staying on your site before they move on?
- Exactly where those visitors are coming from, each day?
- How much of your website traffic is repeat visitors?
- The exact paths people take as they click their way through your website?

Here’s what I’m getting at:

If you don’t know your visitors, it makes it very difficult for you to improve the performance of your website/Blog and turn more visitors into customers - AND - get more quality traffic. For the simple reason that you’re effectively working blind.

Without knowing how people visit your site and what they do on your site, any attempts at growing your traffic and improving the profitability of your website/Blog is working with one armed tied behind your back, at least.

And unfortunately - the web stats that come with your web-hosting are generally not enough these days.

Depending on your web host, chances are you’ve either got Webalizer, Analog Stats,C-panel or AWStats installed on your server. Here’s how that software works:

It takes the “raw” (unreadable to the human eye) information your web server stores of everyone that visits and presents this in an easy to understand way.

Unfortunately, due to a number of technical reasons, this information is often presented in quite an inaccurate way.

And in my personal experience, these software packages don’t present this information in a particularly helpful way either for someone trying to improve the conversion ratios and profitability of their website/Blog.

What I personally do, and what I would suggest you do is use a “Tracking Solution” that accurately tracks and reports all your visitors in an easy to read and understand way. These solutions come in two forms: Software & Services

Both these options have their pros and cons, but what they both do very well is present exactly what’s happening on your website/Blog right up to the minute, and in a way that’s very helpful to you for making good (and profitable) decisions for your business.

To start with here’s a software solution you can install and use for free on your website:

Now before you go and install it, you should of course be familiar with installing software on your server. If you’re not comfortable installing software on your website/Blog, a tracking service (which I’ll come to in a moment) would probably be best for you.

And it’s also important to note that installing software on your website can often put more strain on the server. This is particularly true if you’re on shared hosting.

I’ve personally used the following free tracking software and it works well.
Good old Google Analytics. All you do is insert the code into your website/Blog
and they do the rest. The information you get is outstanding e.g. Keywords used to find your site, where there form and the list goes on and on. You must have a google account though. For more information see this link, http://www.google.com/analytics/
You’ll also find many further free tracking software solutions at http://www.hotscripts.com

But personally speaking, what I’ve found works very well and avoids putting any increased strain on existing websites is using a third party tracking service.

The only things really to worry about when using a third party service are:

* How long will this service be around? (If they stop their service after a year, you wouldn’t be able to access your past data and will have to change all your tracking codes on your pages too.)
* What is their privacy policy regarding my web stats? (Are they honest and trustworthy in other words. You don’t want the service owners studying and then duplicating your successful business plan.)

Over the past month I’ve been using ecommStats and have since switched To Google Analytics which is FREE . Now ecommStats, this service isn’t free, but at this time they give you 50,000 free page views per domain, and depending how busy your site is those page views can last you a very long time.

The service works great and is very easy to add to your pages—simply add three lines of code at the bottom of each of your pages (you can easily do this with Server Side Includes if you’re comfortable with that) and all your visitors get tracked accurately and in great detail.

Alternatively - an entirely free (at this time) and very established service is StatCounter. It even has a rave review from Tucows.com (one of the largest download sites on the internet) which speaks for itself and adds a lot of credibility to the service.

And just in case you’re wondering how a free service like StatCounter makes money, well - since it’s such a popular service with many webmasters logging in every day (and many I’m sure even more than once a day) that it’s made it very easy for them to sell a lot of advertising on their site. They also offer an upgrade to their advanced paid service.

But thinking beyond free services, as your business grows you may choose to upgrade to high end paid services that provide even more in depth information about your visitors...

Services like Urchin (Urchin.com - owned by Google) or Deep Metrix (DeepMetix.com)
have good services as well. However, to help you grow your business to that point you need to keep a close eye on what your visitors are doing and where they’re coming from, and free tracking software and services is a great way for you to start to do this.
Hope you found this Blog useful.

Prosperous Regards
Robert Drysdale
Website/video

PassportToWealthSEO

Greetings Bloggers.

Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques.

Of course these companies have large advertising and marketing budgets that drive traffic to their websites and generate leads, sales, and most importantly customers; and they achieve these results without having to twist their Web-marketing message out of shape in order to satisfy search engine criteria.

Their prime interest is in delivering their finely crafted, focused marketing message to their audience, not to search robots. Last I heard search engines are in the business of selling you their stuff not buying yours. But these companies also know something that you don't; they have a secret that makes their marketing work without the need for search engine appeasement. This secret is not much of a secret, in fact it is out there for all to see; unfortunately most search engine crazed entrepreneurs choose to ignore it and instead look for an easy fix, a magic bullet, search engine nirvana.

Google's Mission

Google's success is based on two very simple facts: one, it is the best way to find what people are looking for on the Web; and two, it has parlayed this ability into a series of paid-for services. Pretty obvious stuff until you delve deeper into why and how this works. Google understands the same thing most extraordinarily successful companies understand and that is they know what you really want. The keyword here is 'really:' they understand the unconscious primal need to survive, to be the alpha-ape, to be first on page one of a search for whatever it is you do, because in the SEO game, if you ain't on the leader board you ain't in the money.

Here's the problem: Google can only be successful as long as they deliver relevant search results to a vast Internet audience. If they fail to deliver appropriate search results people will stop using them and their paid-for services will decline. On the other hand, you as a business executive want access to Google's vast audience, and the only way you think you can effectively gain this access is to appear on that first search page as close to the top as possible; and you really don't give a damn how you get there. Enter the search engine optimization gurus, boffins, and Svengalis who provide the promise of survival of the most index-able.

So now we have Google whose success is based on delivering relevant searches and SEO companies intent on manipulating this ability to place their clients on page one near the top. Google of course being a smart bunch of guys/gals foils the SEOs by constantly changing their methods and algorithms and trumps them by placing paid-for results in the most prominent places. And the game continues, bringing in huge profits to Google and wonderfully large fees to the search engine optimization experts, leaving you paying the shot with little to show for it.

Just as an aside, I can tell you that most of my Passport To Wealth website traffic and subsequent inquiries and worldwide clients come from Google searches, and my website is mostly Flash, concentrates on Web-video and audio, and basically ignores most search optimization tricks. I rely on providing my audience and Google with relevant material.

The Basics

The lesson here is clear: sound marketing practices based on the way people think and act should be your number one priority, not blind faith in the manipulation of some constantly changing mathematical formula that is increasingly playing second fiddle to paid-for placement.

Persuasion Techniques

The ability to make money on the Web is not based on traffic but rather on your ability to communicate. High volume expensive traffic that leaves your site within seconds serves no financial purpose. You should be spending your marketing dollars on methods that grab visitors' attention and deliver a focused, informative, entertaining and memorable marketing message that resonates with your audience's unconscious desires formed in the primitive reptilian portion of the brain. The Passport To Wealth video does just that.

The Lustication-Justification Process

Sales are generated by creating what Clotaire Rapaille, the reigning superstar of market research, refers to as the process of lustication and justification. Lustication is the psychological trigger of desire that makes your audience want to buy your product or service, while justification is merely the rational excuse used to expend resources.

Decoding the Motivating Triggers

Rapaille's work is all about decoding the motivating triggers that prompt a purchase. Once found, the job of the marketing effort is to stay on code. The major research effort is to get past the excuses, the justifications, the rational left brain thinking that appeases the accountants, engineers and programmers, and to get down to the nitty-gritty, the elements and primal coding that make us tick.

Rapaille believes words carry more than their literal meaning and are ripe with unconscious associations, not a surprising revelation since all communication whether verbal or nonverbal is based on the associations we make over a lifetime of experience. These shared associations form the basis of the code we are looking to play upon in our marketing.

Where most corporations and advertising agencies use focus groups as an exercise designed to cover their collective asses, Rapaille takes a different approach. As a trained psychiatrist, he organizes his version of focus groups in stages. During the first stage he allows his subjects to gain a sense of accomplishment by justifying their reasoning through logical and rational thinking that he completely ignores. In the second stage, he pursues the more relevant hidden aspects of desire, and that's the ultimate sales trigger he's looking for.

Affordable Solution

Most businesses certainly can't afford the fees of someone like Clotaire Rapaille, but if you free yourself from conventional thinking and the need to justify and rationalize everything you do then maybe you to can find the hidden triggers of desire that form the code you need to base your marketing on.

Humans have two fundamental needs, survival and improvement; these essential requirements are subdivided into our need for food, shelter, reproduction, acceptance, community, status, and knowledge; these are motivational triggers for everything your audience does and for every cent they spend. While you're knocking your brains out competing for top spot on a Google search, the big boys are delivering what people really want, and laughing all the way to the bank.

If you want your share of the Internet pie and success with your Passport To Wealth business, you best discover what really satisfies your audience's hunger, because that's the basis for a marketing message and website presentation that works.

Hope you found this post useful

Prosperous Regards
Robert Drysdale

Mentorship is the key to success with Passport to Wealth

Greetings Bloggers

There are so many people that have a vision of making an extensive amount of money online. They want a profitable business, but lack the information it takes to make it successful. Many try, but most fail within just a few months of constant battle. The good news is that the opportunity is still there for those who are willing to consult an advisor/mentor who actually knows the business.

There is an easy formula that anyone can use to become successful online. This includes ALL home-based businesses. Most online businesses are not scams; individuals just justify them that way to conceal their own lack of success.

To begin a profitable online business, you need a real product or service that satisfies the demands of a large market. There are numerous products available that can be marketed effectively and produce a sizeable profit. One benefit of starting a home-based business is that you do not need the additional overhead of a commercial office space. Another advantage is that you can work outside of 9 to 5 hours and achieve excellent results. This is because the Internet is open 24 hours a day and can reach individuals worldwide.

Say you have a product and a substantial market. You are halfway there. All that is left are two (2) things. You need a well designed website (text and graphics) and you need to drive traffic to your website from the appropriate market. This is where 95% of the people fail and never become successful.

It is really simple math. Say your product makes a gross profit of $100. The question is, “How much does it cost to drive a single visitor to your site, and how many visitors does it take to make a sale?” If it costs you $2 for every visitor and it takes 100 visitors to make a sale, this spells failure. This is the main reason that 95% of ALL home-based businesses become unsuccessful. Most people give up at this point and fail to realize that if they would just make one or two (maybe both) changes, they would become profitable and eventually successful.

If your business spends $2 to make a $1 you are not as bad off as it sounds providing you are willing and able to make a few adjustments. Here is why - Your website either needs a serious overhaul to convert a higher percentage of visitors into buyers, or you just are not reaching the correct, targeted audience. In this example, it is most likely a little of both. There are so many wrong ways to build a website. To cover them would take too much time. The website should do one thing - It should make the reader want your product. It should not confuse or bore the reader in any way. It should not be a mystery as to what you are selling, how much it costs, and how to contact the website owner for more details. There are some pretty dreadful websites out there. Yours should not be one of them.

Keep in mind that you can find a proven home-based business and it will save you time from identifying a product and market. In fact, there are at least 20 home businesses that are successful. A good marketer can sign up for any of those businesses and make it profitable. A good mentor/marketer will weigh the pros and cons of each home business and pick one to market accordingly. Only four things are needed when starting an Internet business. First, make sure the product is genuine and has a significant market.

Then focus on building a terrific website that drives traffic. These home-based businesses usually give a website to get started with, BUT it will probably NOT work satisfactory. A good mentor/marketer will fully revamp and re-write that website. This is done for two reasons. First, the website cannot have duplicated text content, or it will never do well in the search engines. 80% of all websites are found from people using the search engines and you really want your business to be listed for the best chances of success. Second, a good mentor/marketer will refine the website and find ways to improve it. Make it more concise and spell out anything that may seem confusing to the reader. A good mentor/marketer knows that the quality of success in life is directly related to the quality of communication. In this case, it is the website that communicates. It must be just right or pretty close to it. No exceptions. Every slight mistake on a website lowers the conversion rate. A perfect website might convert every 20 visitors to a sale. If your profit is $100 per sale and you only spend $40 for 20 visitors, you will do well. However, each mistake will lower the conversion rate and will make the difference between success and failure.

Once your website is close to perfect, there is one final thing – How to get visitors. So many people that make it to this level start looking for advertising companies to help drive traffic to their website. They spend a few hundred here and a few hundred there, and before they know it, they are broke and still have no sales. The irony is that some of the best advertising you could ever do on the Internet is FREE. It might be a combination of laziness and lack of knowledge, but most people that resort to buying website traffic end up holding the bag. There are plenty of paid methods that work, but you need someone to point you in the right direction. With the right mentor, you can shave thousands of dollars off of the advertising equation.

That’s where a good mentor/marketer comes in handy. Someone who can show you the ropes and who will not lead you astray is vital in business. Mentors exist and with the right plan and leverage, they can help you become successful.

Most online businesses can be made profitable if you know the right internet marketing strategies. Most online business opportunities can work because they have a product that satisfies a market. People that start a home business will NOT succeed because they do not know how to create a website that converts, and they do not know how to reach their target market audience. The good news is that there are good mentors/ marketers out there who can help you. If it is the right program, they will be compensated to help you, which can create synergy not competition. If you do not know what you are doing and want to become a wealthy marketer, find someone who is successful at what they do and simply do what they do.

Hope you found this Blog Post of use.

Prosperous Regards
Robert Drysdale
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